Martin Gershon

Owner, Jurassic Electric Bikes

The same hills that make West Dorset such an attractive location also make it a difficult place to explore in comfort on a traditional bicycle.

In 2012, Jurassic Electric Bikes were one of the first cycle companies in the UK to introduce an electric bikes guided tours programme.

Many awards later we still love helping people discover the best routes, the tastiest local food and the hidden gems that this area has to offer.

With our experience using electric bikes, it was a natural transition for us to begin selling them direct to the public. Our first showroom in Weymouth proved such a huge success that we moved to larger town centre retail premises. We take great pride in ensuring that every customer finds exactly the right bike for their needs at the very best price.